So you now have a website online and it is time to start getting targeted traffic to the site. With out traffic to your site you won’t make any money, and that is why you built your site to begin with… right? If you use these SEO tactics you should be able to get loads of free traffic from the search engines. You just need the right information, and of course you need to use the information you get to insure your site getting indexed and ranked in the search engines.
Optimizing your website You have heard the expression that “content is king” well with SEO it is more important than anything else. When a search engine crawls your site it takes the content and index’s it into a database. But if your content doesn’t match what you are selling, you won’t be getting visitors to your site who are looking for what you are selling. This is why you need to have your keywords placed through out your site. For example, if you are promoting calculators or adding machines, you are going to want to have those words on your website. But don’t just put them everywhere due to the fact that some of the search engines may think you are keyword stuffing and they won’t give you a very high rank in the search results.
Linking When websites link to your site, the more attention and weight you will get from search engines, which results in higher ranking. Search engines use the backlinks like votes for your website. When you can get links from other websites to your website, make sure important keywords are used as anchor keywords in the hyperlink. If you sell calculators online, use a link such as, “cheap calculator” instead of “click here”.
Targeted Visitors Leave your link on website where your potential customers may find it, for instance forums or blogs related to your website. But do not spam your site as this will be noticed by search engine crawlers and will eventually result in a blacklist entry.
Offline Marketing While you are selling products online, you can still get a lot of people to your site by advertising in newspapers and placing fryers in grocery stores.
Be Sure To Use A Site map Once your site is up and you have all the pages created, you will want to create a sitemap that will make it rather easy for the search engine crawlers to find your pages and get them indexed in there results.
Build Your Website For Crawlers Search engines send out bots to crawl your site to pick up your content to be indexed in there results. Now since the crawlers only read text, having a site that has loads of banners or flash animation even Java script, is content on your site that the search engines don’t read. Try to keep this type of media to a minimum on your site and load your site with lots of text.
The Use Of Frames Using frames in your site is not a good idea, most search engines will just skip over your page that has frames due to the fact that they are very hard to seen.
Stay Away From Spam Sites and Don’t Spam! Do not leave your link on abandoned guest books, forums or spam your link on every website you can find. The risk exists that Google may classify your website as a spam site and will not show your site in the results.
Once all this is done, make sure you submit your website to the search engines, each and every month to make sure your site and pages stay indexed in there results.
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